Hooks that stop the scroll
Prepare several different hooks for the same ad and keep the one that performs best.
See how they combine
Your Claude directs. Your video ads, in pieces.
You set the sales angle. Claude creates hooks, bodies and CTAs with your AI creator, and you mix and match them.
$200/month for the software. You pay Higgsfield only for the video you generate.
Bodies with your product in use
Your product looks the same in every piece, with the same creator. You upload photos and videos and they become the reference.
CTAs that send people to buy
The call to action is its own piece: if it works, you reuse it in all your videos.
A real store. Real numbers.
A friend of the team runs a dropshipping store. With our examples and our help, this is what he sold. Screenshots of his store’s sales dashboard, in euros.
These are sales, not profit, and they are his results: we do not promise you will get the same. He is a friend of ours.
Generate pieces. Build many more videos.
Every ad is saved in three pieces. Mix them any way you want: you get far more videos than you generate.
- 3hooksQuestion, problem, demo… the first seconds that stop the scroll.
- 2bodiesYour product in use or a testimonial. The long part of the ad.
- 2CTAsThe call to action: offer, last units, free shipping.
- 7pieces you generateYou only pay to generate these seven.
- 12videos you build3 × 2 × 2 combinations, with nothing else to generate.
Example with 3 hooks, 2 bodies and 2 CTAs.
Three steps and your Claude gets to work
Connect your Claude
Add Institor as a connector, download the skill and paste your Higgsfield key.
Tell it the angle
Upload photos and videos of your product, pick your creator and tell Claude the sales angle, the country and the language.
Get the pieces
Claude prepares the batch, shows you the cost and, once you confirm, generates hooks, bodies and CTAs separately.
You see the price before every spend
Claude calculates and you confirm. Nothing is generated without your OK.
Your money, your account
Videos are paid with the balance of your own Higgsfield account. Institor does not charge per video.
You pick the quality
Test in 480p, which costs less, and move to 720p or 1080p only what already works.
No made-up claims
The script only carries what you give Claude. What your ad claims is your responsibility.
An 8-second clip at 480p cost about $1.60 at Higgsfield prices on October 4, 2026.
One price. All the software.
$200/ month
- Connector for your Claude and a full video-editing skill
- Your creators and your products, with photos and videos
- Batches of clips as hook, body and CTA, with a gallery
- Cost shown in 480p, 720p and 1080p before every spend
Generation costs are paid separately, directly to Higgsfield.
FAQ
Do I need Claude?
Yes. Institor works inside your Claude through a connector. You need a Claude account that allows adding custom connectors.
What is Higgsfield and why do I pay it separately?
Higgsfield is the service that generates the videos. Institor does not charge per video: what you spend comes out of the balance of your own Higgsfield account. Before every spend, your Claude shows you the price and waits for your confirmation.
Can I sell digital products or services?
Yes. You can create ads for a physical product, a digital product or a digital service.
Can I upload my own videos and photos?
Yes. Every product accepts photos and videos, which you upload on the web or your Claude adds with a link.
Does Institor edit the videos?
No. Institor generates the pieces and saves them. If you want to join them, cut them or add subtitles, your Claude can do it with the skill, on your computer, when you ask.
What about what the ad says?
The script only carries what you give Claude. Institor does not invent data, deadlines or guarantees, and what your ad claims is your responsibility. AI-generated content must be labeled according to the law and the platform where you publish it.
